The revival of cocooning? - Feeling good in times of crisis

The term cocooning is well known. Faith Popcorn, the forefather of trend research, discovered and named this trend in the 1980s. Cocooning describes retreating into your own four walls. Rest and relax, pizza service: If the outside world has become too complicated, too stressful or too virulent for you, you can withdraw into your little world - into your cocoon. Corona reanimates cocooning. If you have to forego the luxury of a long-haul trip, you can choose the luxury of a swimming pool in your own garden instead. A size smaller would be a new couch or a comfortable bathtub. After all, the bathroom next to the bed is the most important recreational area in your own four walls. What the new old trend means for architecture.

Corinna Kretschmar-Joehnk and Peter Joehnk , JOI-Design

Sven Rensinghoff ,BETTE

16:45 "Doors open" + networking

17:00 welcome

17:05 impulse architect

17:15 Industry partner statement + discussion with the architect

17:40 "Breakout-Rooms" Interactive discussions with all participants

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About the speakers:

Peter Joehnk, Partner & Founder

• Born on July 31, 1957 in Kronach / Upper Franconia
• 1981 Degree in interior design in Kaiserslautern and Mainz
• Since 1982 member of the BDIA (Association of German Interior Architects)
• 1983 distance learning degree in building biology
• 1984 founding of his own office joehnk. Interior design
• Since 2003: Managing Director of JOI-Design
• Several international memberships in professional organizations
• Since 2018 partner of the JOI-Design interior architects AD joehnk + partner mbB

Corinna Kretschmar-Joehnk, Partner & Founder

• Born on November 4, 1966 in Bielefeld
• 1986 studied art history in Würzburg
• 1993 Diploma degree in interior design in Detmold
• 1993 - 2000 joehnk. Interior design in Hamburg
• Since 2000 managing partner of joehnk.Interior Design AG Zurich
• Since 2003 managing partner at JOI-Design in Hamburg
• Since 2004 member of the BDIA (Association of German Interior Architects)
• Since 2004 member of the Hamburg Chamber of Architects
• From 2007 - 2019 appointment to the independent registration committee of the Hamburg Chamber of Architects / specializing in interior design
• Since winter semester 2011/2012 teaching position at the University of Coburg
• Since 2018 partner of the JOI-Design interior architects AD joehnk + partner mbB

Sven Rensinghoff, Marketing & Product Management & Member of the Management

• Born on July 25, 1975 in Paderborn
• 1996 Training as an industrial clerk at Bette GmbH & Co. KG
• 1999 - 2002 internal sales force
• 1999 - 2002 part-time business studies at VWA Bielefeld
• In marketing at Bette GmbH & Co. KG since 2002
• Head of Marketing at Bette GmbH & Co. KG since 2010
• Member of the management team at Bette GmbH & Co. KG since 2017, responsible for marketing & product management